With video conferencing you can see and hear all participants in the online meeting. This facility requires only a web cam and some kind of stereo system with microphone.

Here are some of the ways businesses are benefiting from Video conferencing:

Marketing products and services

Businesses are marketing their products and services easily via video conferencing. This virtual contact with consumers help the companies to market their products at peace of their office. Companies are also able to respond to clients inquiries quickly. Consumers ask questions regarding the product at their comfort of their homes or offices, and this increases the likelihood that they will be in position to ask more questions or even recommend some improvements. Such suggestions from clients can help the companies improve their products and service delivery.

Cutting on Travel costs

Businesses holding online meeting, eliminate travel costs. The need to meet face to face is not necessary as the communication via video conferencing is as effective as convection meeting. Sharing of information, asking of questions, seeking clarification, voting and any other function that may arise is well implemented.

Online Training for Employees

Firms are holding online training for employees living far away, as well as for customers who want to understand products and services more. Companies are also using web conferencing to recruit new employees. They do so by conducting interviews online, and this not only make hiring convenient to them but also to the interviewee.

Saving on Time

By using web conferencing, businesses are keeping their employees productive, by avoiding time lost in traffic or on a plane. The time that would have otherwise used in preparation of convectional meetings such arranging seats, maintaining security, making decorations is instead used to boost productivity of the businesses.




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Web conference is an innovative technology that allows a person to establish communication over the Internet. It is also known as online conferencing system. The web conferencing system is regarded as a technological novelty. It is getting popularity at a fast pace among business organizations of all sizes. For these organizations, web conferencing is the most convenient option to communicate with their prospective business clients and employees. In the present age where transportation cost is on the rise, the facility of conferencing is nothing short of a boon for the business organizations.

Requirements of web conferencing
Internet is the most important component of conferencing. The entire system of conferencing is based on service components, software and hardware. Internet, which is used in the web conferencing, is responsible for bringing video, audio and other related solutions to the users. Computer plays pivotal role in this conferencing technology. The technology also uses telephone - cell phone or traditional phone. The terms "webinar" and "webcasting" are being popularly used in business circuits and corporate sectors today. These are the two principal solutions of web conferencing.

Webinar
Webinar refers to Internet-based seminar or conference. This type of conference requires a slide show presentation as well as a traditional telephone connection. During this type of conference, users get connected to the presentation after they log in to an online conference and download the files of the slide show presentation. While viewing the slide show presentation, the users can also communicate with the moderator over telephone or through an internal chat system.

Webcasting
The process of webcasting is much like the process of webinar. However, there is one basic difference between both of them. Webcasting uses streaming video and audio via Internet. Streaming is a process through which data is transferred on regular basis. Webcasting enables the users to display data through browser. Streaming process functions only when data is received by the browser. After receiving the data, the browser sends it to an application, which converts it into video and audio.




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Video conferencing is perhaps the best technology for making effective communication. This technology uses video and voice optimization through the World Wide Web (WWW). It enables the users to communicate with remote participants. During a video conferencing presentation, all the participants can watch and hear other participants and the presenters. Due to its high communicative utility, video conferencing system has become a part and parcel of modern business. This communication system is also widely used by distance learning and e-learning providers.

Requirements for video conferencing

During conferencing, the participants require computer, microphone, webcam and broadband Internet connection. Enabled by these supporting tools, the participants of conferencing interact with each other as if they are sitting in a real life conference hall.

Types of video conferences

This tool is used these days as an important mode of communication. This tool is mostly utilized by corporate sectors as it not only saves time and travelling cost but also helps to establish interactive communication with people from any part of the world. Video conferences are of two types. One is called 'point-to-point video conference.' It is generally conducted between two persons. The other one is called 'multiple point video conference' which involves more than one person.

Common uses of conferencing

The technology of video conferencing is so effective and far-reaching that it is used in a host of fields. Most Popularly its uses in the fields of telecommunication, telemedicine, corporate sectors, education, emergency report, security and surveillance.

Advantages of video conferencing

There are numerous advantages of conferencing, which have made this communication tool highly popular. One important benefit associated with conferencing is that it serves as stimulator for knowledge sharing and brainstorming.




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