Globalization has permanently changed the way business is done.Outsourcing business projects to overseas destinations and providing service for foreign clients is now a common practice among global businesses. The chief concern in conducting such business practices is maintenance of effective communication among offshore staff and overseas clients.

Web conferencing services have been instrumental in long distance business communication. Web conferencing is used to conduct meetings and presentations through the medium of internet. Here are some of the features of web conferencing services that have facilitate effective offshore business communication.

* Text chat: This is a popular form of maintaining distance communication. Text messages can be exchanged among people who are online without having to disrupt the ongoing work.
* Slide show presentations: by using the web, markup tools and remote mouse pointers, slide show presentations can be used to engage the audience. This is especially effective in pitching foreign clients and in training fresh staff in an organization.
* Live or Streaming video: by using this feature, multimedia files can be pushed to the audience. Viewers need not wait till the entire document is downloaded. It can be read as and when it is downloaded.
* Whiteboards: This feature can be effectively used in long distance training. It allows presenters or attendees of a session to highlight certain parts of a slide presentation.
* Web tours: This type of feature works well while demonstrating websites where users themselves can be participants. URLs, data from forms, scripts and session data can be exchanged by using this feature.
* Polls and surveys: This feature enables participants to vote and opine in a systematic way. It comes handy in making decisions and can even be incorporated into training sessions.
* Meeting recording: a presentation or discussion in a meeting can be recorded and saved for future viewing.



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