It seems that it is all the rage - putting video into your web pages, uploading information to YouTube and even posting video to Facebook. The posting is not the problem. The greatest fear for most people is putting up something that others will be excited to view and then SHARE it with everyone they know.

Good video is not just luck. Good video is carefully planned and well executed. This does not mean you need to be a professional to carry off the task. It means you have to put thought into your video. I could not imagine giving a presentation without knowing what I was going to speak about. I prepare slide decks and practice long before the presentation date. The same needs to be true for your videos.

So let's look at the the 6 top items for creating an excellent video that will draw in your target market.

1. Decide on the message you want to have others read or see. The message could be a benefit, a feature, or simply something that is of interest to others.

2. Prepare a presentation using a tool such as PowerPoint. For a three minute video, the recommended number of slides (so you don't run out of words) is ten. Use the first few slides to put in your title, your credentials (if you want these), and who you are plus what you are presenting. This gives a good introduction into your topic (whether it is serious or silly - this will always work).

The next slides will describe your video outline - and put it into a meaningful sequence for the audience. In other words, it should be logical.

The final slide will be the closing with action items (if you need them). Make a great conclusion or Ta-Da then ask the audience to follow up with you in some manner. I am making the assumption that fame, and potential fortune is the goal!

3. Get a video camera (built in from your computer, a stand-alone such as a FLIP, or a movable webcam).

4. Position the camera so that the background makes sense, don't have your dirty laundry in a pile at the back of the video - double check before you begin.

5. Practice what you want to convey and then practice again. There is nothing worse than stumbling around. If you make a mistake, start over. Remember you are not making a feature film, you are making a 3 minute or less clip.

6. Keep your messages short and to the point - tell stories and share what you know.

Relax and have fun - this is your chance to show your expertise. Enjoy the limelight!

Bette Daoust, Ph.D. spent some time creating videos for Wealth Classes TV. Through her experience, she has come up with tips for helping others simplify the process. Her main focus is to share information with people who want to promote their business.

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