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Friday, August 14, 2009

Conducting a Webinar - A Basic Guide

Conducting a webinar is no different than conducting a face-to-face seminar when it comes to presenting the material. The method of interaction will be different and there will be differences in the fact that you are not face to face with your audience so you may not be able to judge as well the various aspects of their personalities or understanding. This makes it difficult to alter the presentation in the middle to accommodate the atmosphere of the audience.

There are a few things that you will need in order to conduct a webinar. These are host, content, features and price. When looking at a host you want to make sure that you are going with a host that is going to be able to grow with your business but that is not so far advanced that individuals without the latest technology will be unable to get on.

You want to make sure that your webinar is open to anyone who may be in your target group. For example, if you are doing a webinar on the latest technological features of a network application you are going to have clients with a different level of technology than if you are delivering a webinar on how to effectively cook a five-course meal and still maintain a casual entertainment atmosphere. In one instance you are dealing with technical savvy people who may have access to the latest in computers. In the other you are dealing with individuals who may be ordinary home users and may be working with older equipment.

Features are also need to be considered. You may want to look into these options when looking into your host. However, there are individuals who conduct webinars while using outside resources such as instant message or separate phone conferencing features. Considering if you want to include these in your host or use separate services is something to look into when deciding how to conduct your webinar.

The content is the most important aspect of your webinar. You want your content to be informative, to flow from topic to topic in a smooth and related manner. The presentation should be designed for your target audience and be done in a way that engages your audience. Webinars are interactive so you may want to include spaces for questions if you get into areas where questions are possible to accommodate your viewers.

Price is one of the most important things to look into. Hosts all have different ways of pricing and you should consider which option is going to provide you with the most benefit and the least expense. Overall webinars are exceptionally cost effective when compared to similar situations in face-to-face seminars

Conducting a webinar can be a great way to get the information you want present out to your audience. It is important that you look into the various factors and research prior to launching your webinar. This will help to ensure that the webinar you are conducting provides the most benefit to not only you but those you are presenting too.

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