The world has become a marketplace for the businesses of today. What this means is that all businesses are trying to reach out globally. This term was initially reserved for big business in the corporate sector as they had branches and factories throughout the world. Today, with the Internet being less of the latest invention and more of a global commodity, technology has transformed the way in which offices once worked. Even small businesses today can, and should, take advantage of all of the commodities the Internet and technology has to offer in terms of developing a worldwide presence.

One way in which one can accomplish this is by using web and audio conference calling. There are numerous advantages to any business' using this technology for business communication with clients and colleagues. Web and audio conferencing offers an enormous potential as communication tools that will help both big and small businesses achieve their ultimate goals -- save money, and eventually increase their revenues.

Audio conferencing is great for connecting clients, workers, and people who are situated at different places. This means that you can audio conference with a client that works in the city that is a few miles away, or you can connect with an associate that works on the other side of the globe. Three participants are required for audio conferencing so you can create department meetings, regional conferences, or reach your international directors at whatever time you like, all at the same time through audio conferencing. This is typically accomplished through telephones that contain multiple lines. If you have a lot of internal audio conferencing to do, you can work with a PBX (private branch exchange). A PBX will be one exchange that will be used only by your office.

You can extend your use of technology by making use of the Internet and taking advantage of web conferencing. Web conferencing offers a new way of communicating with colleagues and clients who are living across the oceans. Web conferencing allows us to communicate with clients and colleagues in real time format through tools such as web cameras and microphones and chat or conference room capabilities. This form of communication also offers the appeal of document transmission and easily displayed information -- and all this is thanks to your computer.