Webinars are similar to live workshop events, with the exception being these events are held entirely online. It's a great way to deliver your messages without the added expenses of room rentals and refreshment serving, not to mention travel expenses. Webinars are also a great way to generate leads for your business and convert leads into customers.

According to most companies that regularly hold webinars as part of their marketing strategy, each webinar results in immediate business for them. There are some expenses associated with hosting a webinar as far as technology is concerned. Then you have to factor in the time and staff necessary to promote the event, manage the event and coordinate the follow-up efforts. As you would with any marketing investment, you'll need to calculate return on investment (ROI) to determine how successful your webinars are at generating revenue for your business.

Stages of a Webinar

1. Decide on a topic/issue

2. Target your audience

3. Create a marketing campaign

4. Design and put together the content for the webinar

5. Implement the marketing campaign to promote the event

6. Register attendees

7. Hold the webinar

8. Follow-up steps for converting attendees into clients

While these cover the overall steps, there is a lot of work involved as a part of each step. Webinars can be lucrative-money wise and lead generation wise. As is the case with any marketing effort, the proper amount of planning, consistency and the delivery of relevant content are all key factors in the success of the webinar.



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